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this schema.org wordpress theme automatically creates special on-page markups (called microdata) which can generate the above shown rich snippets on your search results. what is microdata?
“( ) if the search result for your site is equipped with photos, videos, ratings and such additional and useful information, the click-through rate on your site s search results will be comparatively higher than other sites without structured markup data. ( )” read the full article “( ) we look forward to seeing structured markup continue to grow on the web, powering richer search results ( )” read the full article “( ) rich snippets provide you with the ability to help google highlight aspects of your page. ( )” read the full article “( ) the end result of rich snippet usage is that users waste less time sifting through irrelevant search results to find what they need. ( )” read the full article “schema markup has been on the seo radar for almost two years now, and its importance continues to grow. ( )” read the full article “( ) schema.org was adopted by the three major search engines in 2011 and will be increasingly implemented on websites in 2013” read the full article
this is what google officially says: search engines are using on-page markup in a variety of ways for example, google uses it to create rich snippets in search results. Not every type of information in schema.org will be surfaced in sear......Read More detail
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